A company named Sugar Baby is launching a new line of shampoo, conditioner, shower gel, and balm products. The brand aims to target teenagers and young women in the beauty supplies market. The desired brand image for the product line, which I designed, is warm, light, soft, playful, and colorful.

The company needed to convey these attributes through its branding and product design to appeal to the target demographic. Marketing materials emphasize the fun and playful aspects while highlighting the warmth, lightness, and softness of the products. The colorful imagery will attract attention and contribute to a vibrant and appealing brand aesthetic for young women and teenagers.