Milava is a USA-based Russian dumpling food brand. The client approached me with a request to create a brand image that would appeal to a diverse group of American cooking lovers, yet would imply authenticity emerging from a somewhat stereotypical view of Eastern European women's appearance – high cheekbones, blond wavy hair, and blue or hazel eyes.

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Anna Kournikova, a Russian model, television personality, and one of the best-known tennis players worldwide, was chosen as an inspiration and a source of visuals for Milava’s brand identity. Hand-sketched, re-traced in Adobe Illustrator, fully optimized, scalable vector graphics were tailored to be used with bright-red spot-color packaging design and production, as well as for creating large billboards. “Milava” is an East Slavic name meaning "dear" or "sweet".